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In the past it was only possible to research what a consumer had already done. Today, it’s possible to predict what they will do and even influence their behavior in real-time.
Today it is possible to track and predict consumer behavior in real time and to know where a person is at any given time, and use that information to create a direct marketing strategy that’s personalized on the fly. New tools which with a simple click can generate millionaire benefits for businesses and organizations of all kinds.